In a little less than an hour, listeners learn how to take their companies public—or build their brands—thanks to advice from Amanda Miller Littlejohn.

The Washington, D.C.-based personal branding coach made the trek to Penn’s campus at the end of April to chat with Laura Zarrow, a host of “Women@Work” on SiriusXM’s Business Radio, powered by the Wharton School.

Littlejohn is just one of the guests to be featured on Business Radio since its inception a year and a half ago.

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Zarrow, executive director of Lifelong Learning at the Wharton School, and her “Women@Work” co-host Melanie Katzman, an executive coach, psychologist, and Penn alumna, are two of the more than 50 Business Radio hosts. The duo treat their live, hour-long show every Wednesday afternoon as an ongoing conversation about how to help women join, stay, succeed, and lead in the workplace. Almost always, Zarrow and Katzman will interview women—role models and experts, at different stages of their careers, and in a variety of sectors—during the program.

“We very specifically shape the conversation to be meaningful to women,” Zarrow says, while recognizing men are in the audience, too. “We hope that men find the advice helpful for themselves, as well as helping them have a fuller understanding of how they can affect change in the workplace through the ways that they support, lead, and partner with women and men.”

Business Radio was created in early 2014, and was modeled after another SiriusXM channel, Doctor Radio, which SiriusXM created in partnership with New York University’s Langone Medical Center. It’s a learning resource that also provides entertainment.

“We looked for a business complement to that,” SiriusXM President and Chief Content Officer Scott Greenstein says, while chatting in a SiriusXM studio in New York. “A lot of the Wharton School professors have practical experience, not just academic experience, and I thought that would be a great transition for those in the workforce who can listen and learn and benefit.”

With donations from several Wharton alumni, Wharton was able to build a new broadcast studio in Huntsman Hall, which can be eyed from Locust Walk. Some shows are also broadcast from Wharton’s San Francisco campus.

Wharton faculty members, staff, and alumni usually double as talk-show hosts for the 24/7 channel, which features more than 40 hours of original content every week. Listeners can tune in via satellite on SiriusXM channel 111, and through the SiriusXM application on smartphones and other connected devices, as well as online at siriusxm.com. SiriusXM, one of the largest subscription media companies in the United States, has more than 27.7 million subscribers.

“Business Radio is extremely important because there [already] is plenty of information on financial news, Wall Street stocks, and other financial information,” Greenstein says, but there are “very few places where you can get definitive, authoritative business information from people who know it from a practical sense, but also are on the cutting edge of the newest developments. This allows the general working public to be able to touch this previously unavailable information.”

Business Radio is not only a benefit to listeners—the satellite channel proves to be valuable for the hosts, as well.

“One of the things that we’d hoped for at the station was that it would make our faculty smarter,” says Karl Ulrich, vice dean of innovation at Wharton and co-host of the Business Radio show “Launch Pad,” which focuses on entrepreneurship. “I know that’s been the case for me, that having four guests every week from all different entrepreneurial ventures has made me much more aware of what’s going on out there in the world.”

Ulrich, also the CIBC Professor of Entrepreneurship and e-Commerce at Wharton, who holds more than 20 patents for medical devices, tools, food products, and sporting goods, says he hopes listeners, through his show, realize how “ordinary the people are who are leading these businesses.

“I think once we get to know the guests, once we can really spend 20 or 30 minutes talking about their experiences, it takes away some of the mystery about creating a new business,” he says.

Business Radio has added hosts from outside Wharton, as well. For instance, Randi Zuckerberg, a media guru (and sister to Facebook founder Mark Zuckerberg) hosts a show on Wednesdays discussing technology called “Dot Complicated.” Aaron Harris, a partner at Y Combinator, a leading incubator in Silicon Valley, hosts “Startup School Radio,” a show featuring early-stage tech startups and success-focused investors.

Just as the hosts vary in background and experience, so do the shows.

“We have everything from shows on leadership and personal finance to a show on sports analytics called ‘Wharton Moneyball,’” Ulrich says.

Cade Massey, a professor in the Wharton School who works at the intersection of psychology and economics, is a co-host of “Moneyball” with three other Penn professors.

“It’s a blend between wanting to understand sports more deeply by thinking about them analytically, and also using sports to talk about analytic concepts that apply elsewhere,” Massey says.

Listen to the show once and you know the “Moneyball” hosts are having a good time, too.

“When it’s at its best, you kind of forget you’re on the radio,” Massey says.