Since the Kennedy-Nixon debate in 1960, the number of presidential debate viewers has increased. A record-breaking 84 million viewers tuned in to the highly anticipated first debate between Democratic nominee Hillary Clinton and Republican nominee Donald Trump in September. The Annenberg Public Policy Center (APPC) conducted Institutions of Democracy surveys on the first Clinton-Trump debate, including a survey in which people answered questions online before and after viewing the debate.
For the October edition of By The Numbers, the Current lays out APPC’s results.
|2,520||debate viewers completed the online APPC survey.|
|18%||of pre-debate viewers correctly said neither candidate supports the Trans Pacific Partnership (TPP) and 23 percent said that after viewing the debate. Although Clinton said during the debate that she opposed TPP, Trump charged that she had supported it.|
|60%||of pre-debate viewers named Clinton as the candidate who favors an increase in the minimum wage, and 74 percent did so post-debate. Trump did not mention minimum wage in the debate, and has expressed various opinions otherwise.|
|60%||of pre-debate viewers correctly said Clinton plans to raise taxes on the wealthiest Americans, which rose to 86 percent post-debate. Respondents who reported that both Clinton and Trump would raise taxes on the wealthiest Americans declined from 13 percent pre-debate to 5 percent post-debate.|
|10%||of debate viewers switched at times from the debate to watch the Atlanta Falcons versus New Orleans Saints football game, according to a separate APPC telephone survey following the debate.|