Lauren Hertzler

Executive Communications Manager

Using brain imaging to predict success of public health campaigns

Mass media campaigns have proven to influence people’s health-related decision making—for better or for worse. Effective messaging has helped millions quit smoking, exercise more, and eat better, while failed campaigns have backfired, sometimes even causing those with unhealthy habits to dig deeper into their vices.

Lauren Hertzler

‘Freedom is our shared bond’

German President Joachim Gauck made a historic trip to the University of Pennsylvania on Oct. 6. It happened to be German-American Day, a holiday that remembers the 13 families from Krefeld who settled in 1683 in Germanopolis—or Germantown—in hopes for a better life. The arrival of those families was the start of German-American relations.

Lauren Hertzler